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The Proposal of Small Family Business Development Operating in the Minibus Transport Services
Musilová, Simona ; Zich, Robert (referee) ; Bumberová, Veronika (advisor)
The diploma thesis is focused on drawing up a strategic development plan of the small family business operating in minibus transport services. The theoretical part deals with definitions and assumptions about a possible development and growth of companies, specific features of a family business including descriptions of selected analytical and research methods used in these issues. The second, analytical part of the thesis contains practical application of selected methods of a business environmental analysis with the aim to identify key factors influencing the company. Subsequently, the choice of an appropriate alternative to the strategic development of the company is based on the results of the analyses and research. In the third part, the selected option is elaborating into a strategic plan that will lead to consolidate company’s position on the marketplace and to increase its sales. The proposals also include a risk analysis and an evaluation of benefits of the proposed changes.
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Customer Satisfaction Analysis and Proposal for its Improvement
Šimek, Jiří ; Novák, Tomáš (referee) ; Chlebovský, Vít (advisor)
The aim of the thesis is to undertake primary and secondary market research for a well established company selling musical instruments. The theoretical part of the thesis is focused on explaining the problems of marketing research and business environment of the enterprise. The practical part of the thesis is engaged in the implementation of primary research focused on the analysis of customer´s satisfaction. In addition to primary research, practical part deals with the secondary research, which focuses on the comparison of services offered by analyzed company and its competitors.
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Analysis of Marketing and PR activities of Lidl Czech Republic in years 2017-2017
Škaldová, Markéta ; Schneiderová, Soňa (advisor) ; Koudelková, Petra (referee)
Title Analysis of Marketing and PR activities of Lidl Czech Republic in years 2017-2018 Annotation The aim of the bachelor thesis "Analysis of marketing and PR activities of Lidl Czech republic in years 2017-2018" is to describe selected communication activities of the company, that is specific in its philosophy based on major sale of private labels and also the concept of different thematic weeks, which contains besides products from food sector even products from non-food sector. The company has entered the Czech market as a discount store with agressive price policy and was percieved this way by customers, however then it changed its business model and has introduced a new concept through which it aims to offer quality products at the best prices. This new conception is presented mainly by the modernization of its stores, but also by other activites with aim to get better image and to target a new segment of customers. The purpose of this thesis is to describe and analyse these activities and channels, which the activities are carried out through, in form of marketing mix and Kotler's 4Ps. Another intention is to find out through primary quantitative research whether customers of Lidl still percieve the company as a cheap merchant, or as a succesful brand, which offers quality products. In addition, the...
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Hodnotenie kvality poskytovaných služieb vo vybraných reštauračných zariadeniach
Tuka, Štefan
The main aim of this bachelor thesis is evaluation quality of provided services in chosen restaurant facilities. The evaluation of these facilities is based on a primary research. The customers evaluated their expectations from provided service and satisfaction with it as well. Differences are used for evaluation, by which it is determined, whether the expectations of customers are met or not. This thesis also contains a research of existence of a connection between several factors of quality and general satisfaction of customers
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The Proposal of Small Family Business Development Operating in the Minibus Transport Services
Musilová, Simona ; Zich, Robert (referee) ; Bumberová, Veronika (advisor)
The diploma thesis is focused on drawing up a strategic development plan of the small family business operating in minibus transport services. The theoretical part deals with definitions and assumptions about a possible development and growth of companies, specific features of a family business including descriptions of selected analytical and research methods used in these issues. The second, analytical part of the thesis contains practical application of selected methods of a business environmental analysis with the aim to identify key factors influencing the company. Subsequently, the choice of an appropriate alternative to the strategic development of the company is based on the results of the analyses and research. In the third part, the selected option is elaborating into a strategic plan that will lead to consolidate company’s position on the marketplace and to increase its sales. The proposals also include a risk analysis and an evaluation of benefits of the proposed changes.
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Analysis of Marketing and PR activities of Lidl Czech Republic in years 2017-2017
Škaldová, Markéta ; Schneiderová, Soňa (advisor) ; Koudelková, Petra (referee)
Title Analysis of Marketing and PR activities of Lidl Czech Republic in years 2017-2018 Annotation The aim of the bachelor thesis "Analysis of marketing and PR activities of Lidl Czech republic in years 2017-2018" is to describe selected communication activities of the company, that is specific in its philosophy based on major sale of private labels and also the concept of different thematic weeks, which contains besides products from food sector even products from non-food sector. The company has entered the Czech market as a discount store with agressive price policy and was percieved this way by customers, however then it changed its business model and has introduced a new concept through which it aims to offer quality products at the best prices. This new conception is presented mainly by the modernization of its stores, but also by other activites with aim to get better image and to target a new segment of customers. The purpose of this thesis is to describe and analyse these activities and channels, which the activities are carried out through, in form of marketing mix and Kotler's 4Ps. Another intention is to find out through primary quantitative research whether customers of Lidl still percieve the company as a cheap merchant, or as a succesful brand, which offers quality products. In addition, the...
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Communication activities of Tchibo in years 2013-2014
Štefek, Jiří ; Obluk, Ondřej (advisor) ; Klabíková Rábová, Tereza (referee)
The aim of the bachelor thesis "Communication of Tchibo Company in 2013-2014" is to analyze and describe specific communication activities of Tchibo company, which is mainly famous for its coffee products. Tchibo is lately trying to communicate its non-food products as well, using all tools of marketing mix available. The goal of this bachelor thesis is a summary of all communication activities and, based on the summary, a list of improvements for the future communication if necessary. Apart from that, the bachelor thesis consists of a primary research that focuses on how the company is viewed among the population of Czech Republic and if their communication activities reflect in what the people think. Since Tchibo company is still much more known for its coffee products, the bachelor thesis focuses not only on the non-food sector, but on the coffee sector as well - it is an important part of the whole communication mix.
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